Sales coaching for business owners and sales teams who want to improve sales conversations, communicate value clearly, close more deals and confidently charge more without pushy selling techniques.
Helping business owners, consultants, advisers, account managers, sales teams, directors and founders.
Many businesses have a great service, but aren't getting the outcomes their expertise deserves.
Prospects say they'll think about it, then disappear for weeks, months or forever.
Prospects choose the cheapest option because the value is not clear enough during the sales conversation.
You know your service is worth more, but still find yourself reducing the price.
Most businesses have real value, but struggle to make that value clear during sales conversations with prospective clients, which is why sales coaching can make such a difference.
Talking about your services, fees and recommendations can feel uncomfortable, especially when the prospect is comparing several options.
Prospects don't fully understand your sales pitch, presentations or sales conversations.
When prospects don't see the value clearly, they focus on price instead.
Confusion causes hesitation.
Hesitation becomes I'll think about it.
I'll think about it. becomes weeks or months of delay.
Delay often ends in ghosting.
The goal isn't to become a better salesperson.
The goal is to help clients make better buying decisions during sales conversations.
Practical sales coaching tools you can use immediately to improve your sales conversations.
Most sales coaching focuses on selling techniques.
Ian has worked in professional sales since 1998 and brings more than 26 years of real sales experience to every sales coaching session. He was trained in sales with Vodafone, held senior sales roles with Ideal Boilers and Hepworth Building Products, and later progressed to Sales Director. Many businesses choose Ian for sales coaching because his training focuses on making complex services easier to understand and easier to buy.
As a salesman, Ian has helped grow sales by more than £40 million using the same clarity-first approach he now teaches to business owners, SMEs and sales teams. Since moving into sales coaching, he has helped more than 300 businesses improve sales conversations, communicate value more clearly and increase conversions. The most common goals are improving discovery calls, communicating value more clearly, increasing conversion rates and helping prospects make confident buying decisions.
His sales training and coaching courses online focus on clearer sales communication, stronger value conversations, consultative selling and helping clients make confident buying decisions without pressure or scripts.
27+
Years in professional sales
£40m+
Sales growth helped deliver
63
Five-star Google reviews
106
LinkedIn recommendations
1998
Selling professionally since
Ian is also a paid keynote speaker, an FSB annual bootcamp speaker in Manchester and a Cambridge University speaker. Over the past 26+ years, he has worked across financial services, engineering, manufacturing, telecoms, cybersecurity, IT, SaaS, education and other B2B sectors, helping more than 300 businesses improve their sales conversations.
Every idea Ian coaches to businesses have been developed through real commercial sales experience, tested with clients and refined over decades, rather than taken from sales theory or generic training manuals.
Businesses choose Ian's sales coaching because it gives teams practical ways to improve sales conversations, explain value more clearly and help prospects make confident buying decisions without pressure, scripts or outdated closing techniques. Clients describe stronger pitches, better discovery calls, improved conversion rates and changes their teams could use immediately.
“Ian’s review of our prospect meetings was immediate and transformative. He showed us exactly how to simplify our approach and cut the jargon, which directly led to a massive increase in effectiveness. Since implementing his advice, we've had a 100% success rate, signing every prospect seen. A highly valuable consultation.”
John Hall
Frank eXchange • Mansfield
“Fantastic Selling Smarter webinar. Insightful session that changed how the team approaches sales.”
Lauren Willis (Kelly)
Mosaic Pub & Dining • United Kingdom
“Ian will transform your sales organisation - plain and simple! Ian's training is the perfect antidote to lost sales. Ian gave me one fantastic example about lost sales opportunities in hospitality. If you fear that you might be missing out on profitable opportunities in your business - DM Ian and he'll do wonders for your sales figures!”
Tim Rentowl
ADC Innovations Ltd • London
“I have worked with Ian on many occasions through 1-to-1 and group training. He completely changed my approach to selling with a straightforward, jargon-free message that gave me the confidence to persuade people to buy rather than sell to them. Great value for businesses of any size. Without doubt the best sales trainer I have worked with and learned from.”
Billy Mollison
Peak Governance • Peterborough
“Ian came to give a talk on sales, why we get ghosted, and how getting better at selling was not the answer. The talk was thought-provoking and engaging, and his humour shone through. If you get the chance to learn from Ian, take it.”
Mark Webb
AGame Masterminds • Hayling Island
“Genius by name, genius by nature! Ian helped improve my pitch, discovery calls, networking results and marketing message. We uncovered areas to improve with example scripts and guidance that increased the quality of conversations and conversion rates. I would have no hesitation recommending Ian.”
Daniel Wickens
Wicomms UK • Tonbridge
Ian is recommended by business owners, company directors, managers and sales professionals through 106 LinkedIn recommendations and 63 Google Reviews.
We've brought together 99 unique client reviews from businesses and sales professionals across the UK.
Three sales coaching sessions designed to help businesses close more deals, communicate value clearly and confidently charge more.
9.30am – 11.30am
Learn how to discuss your services, recommendations and fees with confidence during sales conversations without feeling pushy or salesy.
12.00pm – 2.00pm
Learn how to simplify your sales message so clients understand it, remember it and act on it.
2.30pm – 4.30pm
Help clients understand your value during sales conversations so price becomes less important and better decisions become easier.
Live online sales coaching • Session recordings included • Notes included
Learn to close more deals, improve sales conversations, communicate value clearly and confidently charge what your service is truly worth.
Sales Coaching From
£899
Full day sales coaching programme covering Confidence, Clarity and Value.
✅ 6 hours of live training over Zoom
✅ Real conversations
✅ Actionable frameworks
✅ Session recordings included
✅ Full notes and ebooks
✅ MONEY BACK GUARANTEE*
*Attend the first hour of online sales coaching. If you decide it's not for you, I'll refund every penny. No forms. No arguments. No quibbles.
(face to face sales coaching also available + many other training options)
Common questions about sales coaching.
Yes. This sales coaching is designed for people who dislike pushy sales techniques. The focus is on helping prospects make better buying decisions through clearer communication, stronger value conversations and less confusion.
Yes. One of the three core areas focuses on value. You will learn how to explain what you do more clearly, so prospects are less likely to compare you purely on price.
No. The training is suitable for business owners, solopreneurs, advisers, consultants, coaches and service based professionals at any stage. No previous sales coaching is required.
The training focuses on Confidence, Clarity and Value. Together, these help you improve sales conversations, communicate more effectively and help prospects make better buying decisions without traditional pushy selling techniques.
Yes. Online sessions are recorded, so you can revisit the material afterwards and review anything you want to apply in your own sales conversations.
It is practical. You will leave with frameworks, examples and ideas you can use immediately in your own sales conversations.
Most sales coaching focuses on scripts, objections and closing techniques. My sales coaching focuses on how buyers think, decide and buy. The aim is to make buying easier, not to pressure people into decisions.
Book a call with Ian and you'll discuss your business, your sales challenges and whether sales coaching is the right fit for you.
Sales coaching helps business owners, consultants, advisers and sales teams improve the quality of their sales conversations without relying on pressure, scripts or pushy closing techniques. The focus is simple: communicate value more clearly, handle objections with confidence and turn more I'll think about it conversations into committed clients.
Unlike a one-off sales course, sales coaching gives you practical support around the real conversations you are already having with prospects. That means working on your message, your questions, your pricing conversations, your follow-up, your sales process and the moments where buyers hesitate, delay decisions or disappear.
One-to-one sales coaching is useful when you know your service is good, but prospects do not always understand why they should choose you. If buyers compare you on price, ask for a discount, go quiet after a proposal or say they need to think about it, the problem is often not your service. It is the way the value is being explained.
Sales coaching for teams helps sales professionals, account managers, consultants and client-facing staff create clearer buying conversations. Instead of memorising rebuttals, the coaching focuses on buyer psychology, client confidence, value communication, objection handling, discovery questions, proposal follow-up and improving conversion rates through clearer communication.
Sales performance coaching can also support sales managers who want their team to improve without constant pressure, awkward role-play or generic sales advice. The aim is to make every conversation easier for the buyer to understand, so prospects feel more confident about the decision and your team can close more sales without sounding forced.
If you have been searching for sales coaching because training alone has not fixed the problem, this approach is designed to make the learning personal, practical and directly connected to your real sales opportunities. Coaching can be delivered live online, one to one, in small groups or as ongoing support for a sales team.
Whether you need a sales coach for yourself, sales coaching for business owners, sales coaching for managers or sales coaching for a full team, the goal is the same: clearer conversations, stronger value, greater buyer confidence, fewer stalled decisions and more clients choosing you for the right reasons.
