Business owners, advisers, consultants and sales teams across the UK recommend Ian for in-person and online sales training that helps prospects understand value, removes pressure from sales conversations and makes services easier to buy.
“Within minutes he understood my business and turned on its head how the services should be sold.”
Fraser Nicoll
Square Squirrel Coaching • Cheltenham
“One hour changed how I charge and think about money.”
Wendy Ann Harris
Konpasu • Greater Glasgow Area
“2 hours with Ian is not enough! I came away buzzing after my call with him.”
Paddy Vanessa White
Virtual Diamond • Cam
“Ian's approach is Fantastic... the art of selling without selling.”
Dean Coulson
Sovereign Man • Stakeford
“Making sales fun and making sales not selling!... Creating value the Ian Genius way.”
Sarah Mottram
The Movement Works • Chichester
“Ian helped me communicate the value of intrinsic services and improve my sales calls.”
Dee Shepherd
Becoming Her Again • Glasgow
“I had a brilliant session with Ian... removes the fear... fresh new perspective on sales!”
Sophie Gramegna
Milton Keynes
“I can honestly say that talking with Ian has really changed my approach to sales. I now enjoy it.”
Nic Pennock
Lincolnshire Chamber of Commerce • Woodhall Spa
“Fantastic Selling Smarter webinar. Insightful session that changed how the team approaches sales.”
Lauren Willis (Kelly)
Mosaic Pub & Dining • United Kingdom
“Brilliant approach to getting more business without selling. Great fun, great learning, highly recommended.”
Lorna D Sheldon
Lorna D Sheldon Ltd • United Kingdom
“Ian is a wizard. Every conversation brings new techniques and skills that will dramatically increase sales.”
Adrian Hopkinson
AH Nutrition • Worksop
“Ian helped me realise that rather than trying to sell, I'm helping clients make a better choice. I highly recommend speaking to Ian.”
Neil Emerson
Innovate Web Design • Measham
“Ian delivers a wholly unique delivery of his sales training... I can really recommend you to contact Ian for help.”
Tony Mazzotti
Tony Mazzotti • Greater Cheshire West and Chester Area
“Ian has opened my eyes to a completely different way of thinking. I'd definitely recommend his talks to everyone I'm connected to!”
Amias Burrows
Knapton Wright • Louth
“I've never really been one for 'sales'... Using Ian's techniques, I'm now comfortable selling my services, as they also align with my ethics.”
John Bellingham
EmailFirstCo • Glasgow
“I had my first session with Ian last week. Very inspiring and motivating. I have a second session booked with him today. Looking forward to it.”
Jill Ashton
J-Lau Associates • Sandbach
“After an initial chat with Ian... I feel able to put myself out there and show the value I can provide, and I can't recommend him highly enough.”
Rachel Barkataki
Ledbury
“I was struck by how passionate he is and how he can apply his vast mathematical capabilities to achieve better sales growth”
Julia Skan
Henley Research Int Ltd • Solihull
“Ian helped me rethink the way I communicate with prospects. His simple, logical methods made my message much clearer and easier for clients to understand.”
Nicholas James Emerson
Square Support Local • Infurness
“90 minute call. Ian gave at least six ideas to improve my pitch, increased my confidence and ambition, and his four customer choices framework really resonated.”
Duncan Foley
E PLAN Group • Greater Leicester Area
“Ian seriously knows SALES! He talks about the future of sales, psychology, tools, tips and strategies. If you want to succeed in sales, Ian Genius has your back!”
Mike Roberts
Making Digital Real • Harrogate
“I have to say that Ian was amazing, his attention to detail is second to none. You can't go wrong with this man if you want commitment, it simply comes naturally!”
David Cartwright
L&M Heating Supplies Ltd • Pontefract
“There's nothing other than WOW to describe what Ian does!! I've never been confident when trying to sell myself, but I now have the belief that I can do it. Thanks Ian.”
Laura Bryan
Lab Optimise Ltd • Mansfield Woodhouse
“I had a 90 minute session with Ian and it was worth every penny. We dissected my pitch and turned it around to emphasise the pain and then the joy... Brilliant session.”
Nicola Richardson
Butterwick
“Ian has a unique ability to simplify sales without making it feel like selling. His ideas are practical, easy to apply and immediately improve the way you explain value.”
Ernie Boxall
Keynote Speaker • Leamington Spa
“Genius ideas focused around using simple maths to help you improve your sales... genuine help to show clients how your goods or services could be the right choice for them!”
Michael Murray
Oxford Institute Of Legal Practice • Bristol
“What can I say. Ian is certainly the 'Genius' when it comes to sales. I have been guided and taught by Ian on his unique approach to sales... Thank you Ian for all your help.”
AviatorJob • James Donald
Lincoln
“I have had two sessions with Ian. I have read a lot of books on selling before starting my business but none of them hammer it home like Ian does. I cannot recommend him enough.”
Joshua Bevis
Sonar IT • London
“Ian's course was an eye-opening experience. He helped me show clients the value I offer rather than the cost, was patient, made learning fun, and gave me a natural approach to sales.”
Jamie (Excel Ninja) Collins
Seasalt • Lizard
“I found working with Ian professional, stimulating, informative and of great value. I recommend Ian to anyone who wants to increase sales, profits and clients. Stav Melides. CEO of Melides Ltd.”
Stav Melides
Melides Ltd • Greater Lincoln Area
“They say there's a fine line between genius and madness. Ian's formula to successful sales is frustratingly simple and helps you understand what clients want to know. He's a genius, a mad genius!”
Philip Neave
Neave Creative • Bunbury
“I spent time with Ian and came away with a much clearer way of explaining my value. His practical, ethical approach made selling feel natural and gave me far more confidence in sales conversations.”
Nicola Lees
Swadlincote
“Ian Genius taught me SO much, most of which I am still implementing today. He doesn't overwhelm, he just keeps it 6 year old simple. Would thoroughly recommend anyone who is considering using Ian Genius!”
Erica Goodley
Woldmarsh Producers Ltd • North Somercotes
“Ian delivered a fabulous conversion session to my Ideal Client Success group. So many valuable points were shared that both I and my clients were hugely impressed. Don't miss Ian's training – you'll achieve more and make so much more by doing it.”
Jane Bayler
Business Growth Consultant • London
“Ian has this uncanny knack of explaining things in easy-to-understand terms whilst adding humour. His knowledge and processes are second to none. If you're struggling to get things over the line, reach out to him.”
Dave McColl
Crystiq Consultancy • Maldon
“I completed Ian's six-week course and it gave me a completely different approach to engaging customers without pushy sales tactics. Ian was always available for support between sessions and I'd happily recommend him.”
Martin Fletcher
Bluebox Integration • Bolton
“Genius is a master at sitting on the chair of the buyer. He goes the extra mile to ensure your pitch is punchy and makes sense and is not to salesey. Spend some time hearing him hearing you. You wont be disappointed.”
Julian Whiting
Appointment Setter • London
“I spent an hour with Ian talking about using numbers to convert more potential clients and he was a GENIUS and at the top of his game! If you have not spoken with Ian, I would definitely say it was an hour well spent!”
Sara Sheppard
SLS Wills & More • Aylesham
"Ian is a revelation in sales training. He understood our business incredibly quickly, challenged our thinking and developed a completely new approach for our outbound sales team which we are already using to great effect. Sessions with Ian now form part of our sales strategy."
Luke Ireland
Creventa Event Planning • London
“Ian boils the sales process down to the simplest level of communication. He helps you communicate value effectively so everyone understands. If prospects focus on price, he helps show value. You won't regret working with him.”
Tara LaFon Gooch
Best Branding Solutions, LLC. • Greensboro–Winston-Salem–High Point Area
“Selling SEO services is difficult, full of technical jargon. Ian strips everything down to the simplest denominator, making professional services much easier to understand. All businesses should talk to Ian about his courses.”
Martin Vincent
Marketing Success 4 U Ltd • Greater Brighton and Hove Area
“Well worth the time to engage with Ian to understand, in simple terms, how to convey value to existing and potential clients. Highly recommend this hour for anyone who needs value and return on investment put into simple terms.”
Michelle Russell
Siderf Cons Ltd • Ashford
“Ian came to give a talk on sales, why we get ghosted, and how getting better at selling was not the answer. The talk was thought-provoking and engaging, and his humour shone through. If you get the chance to learn from Ian, take it.”
Mark Webb
AGame Masterminds • Hayling Island
“Ian is very knowledgeable in what he does. He taught me many useful things, changed the way I think and interact in conversations. My career greatly benefited from Ian’s teachings. Thank you very much Ian! I highly recommend his services!”
Adrian Stavljenić
Zagreb
“I have chatted with Ian on more than one occasion and also attended one of his courses. His knowledge of sales and how to sell without selling is amazing. Listening and learning from him is time well spent. Value for money it's priceless.”
Rosalie Arran - Brand Photography Specialist
WithRosalie – Brand Photography Specialist • Shrewsbury
“I met Ian through networking. An hour on Zoom was a real eye opener. I took away some golden strategies that are really easy to implement. If you know Ian, as you would expect, the session was delivered with great humour and great knowledge.”
David Harris
Peppercorn Digital • Berry's Green
“I've been working with Ian for several weeks now and he has totally revolutionized the way I conduct conversations. He's wildly committed to seeing his clients succeed and helped me convey more value. Can't recommend working with Ian enough.”
Dylan Nichol
Glenire Digital • Glenboig, Scotland
“Can't believe how simple Ian makes it. When you look at things from a different angle it becomes a no brainer to work SMARTER not HARDER. I can't wait to have another sit down and explore this further. Thanks for the tools Ian. Now to get to WORK.”
Scott Hardy
Next Level Sports Ltd • Mansfield
“What to say? Ian is a great help in understanding how to achieve more from a different point of view! Great benefit and great fun to work with Ian! Looking forward to our future cooperation! Many thanks, Ian!! I recommend anyone to book a session!”
Matko Štambuk
MiracOl Organic d.o.o. • Croatia
“If you're thinking about doing Ian's Sales Course, that's exactly the right thing to do. Its a really practical, easy to understand course. It gives you lots of great ideas and helps you think through your value. Highly recommended. Do it, sign up now.”
Lisa Richardson
Lisa Richardson Wellness • Corby
“Ian is a true genius. In just one session he transformed my sales pitch, helping me identify what truly matters in a sales conversation and connect with prospects in a real and meaningful way. We now have a framework to turn cold prospects into clients.”
Daniel Jacobs
City Varcity
“I tried a couple of Ian's services and was really pleased with the results. He helped me think about my messaging regarding a 30-60 second pitch... Both of these have resulted in an increase in inquiries and sales. ROI absolutely confirmed for me! Thank you Ian.”
Simon Robinson
FSB • London
“I spent a fabulous 2 hours with Ian. He is amazingly patient and he shared fabulous tips, and strategies using maths and logic that will improve my customer’s experience. He’s totally ethical, honest, and fun to spend time with. A fantastic coach and I can highly recommend him.”
Yvonne Denman
Utility Warehouse • Churchdown
“I just had a session with Ian today and I'm buzzing. There was so much noise in my head about how to improve my 60-second pitch and conversion ratio, and Ian narrowed it down, giving me a few very useful pointers. I cannot wait to use the technique I've learned and convert my leads.”
Yarka Krajickova
Action Your Accounts • Bristol
“Let me tell you about my friend, Ian Genius. If you glance at his profile, you'll notice his tagline, 'Earth's Thickest Genius'. Ian's approach is genuine, ethical and effective. If you're looking to multiply your sales conversions while keeping your integrity intact, Ian Genius is your man.”
Andrew McEwan
The Savvy Marketing Guy • Morebattle, Scotland
“I did Ian's free, 30 minute session on how to help people buy from you. It's based on logic and numbers and certainly isn't pushy or salesy. I have to say that I found it really helpful seeing things from a different perspective. Definitely recommended for anyone dealing directly with clients.”
Roger Knight
AttractMore • Greater Oxford
“Genius by name, genius by nature! Ian helped improve my pitch, discovery calls, networking results and marketing message. We uncovered areas to improve with example scripts and guidance that increased the quality of conversations and conversion rates. I would have no hesitation recommending Ian.”
Daniel Wickens
Wicomms UK • Tonbridge
“After 30 mins of a 1-2-1 with Ian you start to make sense how to sell your service. Sometimes you can be too close yourself to see the answer. Ian can quickly see the answer and explain the thinking behind it which makes things so much clearer. Definitely worth a conversation to see how he can help.”
Dave Clements
Vexaura • Chesterfield
“I highly recommend Ian to anybody interested in learning about sales and how to sell more. Ian takes fresh approaches, making the journey entertaining and insightful. Over a year later I still apply the techniques as second nature. Ian continues to provide ongoing support, advice and valuable content.”
Ryan Conradie
Taxar Innovation Partners • Warrington
“It's always a delight speaking with Ian as, invariably, he always leaves you with some excellent nuggets of wisdom. Having recently pivoted my business offering, I knew that I needed to speak to Ian, to refine my networking pitch. Within minutes I had something I was really chuffed with, all thanks to Ian.”
Maritsa Inglessis
The People Keeper • Chesterfield
“I've just attended Ian's free webinar and it was amazing! He really makes you think about how selling is not about selling, and how simple it can actually be. I found it thought-provoking and highly entertaining. He is passionate about selling without selling and helping people instead. Highly recommended.”
Karen Hagan DipPFS
Four Oaks Financial Services Ltd • Harrogate
“I have just attended one of Ian's free webinars and thoroughly enjoyed it. I would highly recommend anyone attend, even if you don't have sales issues. He talks about lots of relevant problems, how to approach and look at sales with thought-provoking points, with some light-hearted fun thrown in too. Ian thank you.”
John Whitbread
Cognates • Measham
“This guy is bloody amazing!! I was undercutting competitor quotes, but it's not a viable option, because I was still losing the business. I've just done the 1st stage of his Sales training - THE PLEDGE, and I'm already charging 25% more and still getting the work! Best £299 I've ever spent. Thanks Ian, it was amazing!”
Dale Gratton
Grattronix Electrical • Sutton in Ashfield
“I started with Ian's Value Hour before joining his 12-week course. He helped me communicate numbers simply, understand the value of my service and improve conversions from cold prospects. After nine weeks I had written £5,000 of new business, built better client relationships and significantly increased my confidence.”
Najinder (Naj) Devgun
20:20 Financial Planning Ltd • Huddersfield
“Ian’s review of our prospect meetings was immediate and transformative. He showed us exactly how to simplify our approach and cut the jargon, which directly led to a massive increase in effectiveness. Since implementing his advice, we've had a 100% success rate, signing every prospect seen. A highly valuable consultation.”
John Hall
Frank eXchange • Mansfield
“Hiding behind the bonkers that is Ian Genius is a man that really cares. I did Ian's Natural Sales Conversations course and couldn't be happier. Ian has gone above and beyond to support the growth of my business, giving me confidence to charge my worth and communicate value. He knows his stuff and won't stop until you succeed.”
Rebecca Clark
Powered Up Content • Cambridge
“I took Ian’s Perfect Pitch course and it instantly paid for itself. Ian taught me the skills to make it easy for my client to make the right decision. I was able to create a pitch and deliver it with confidence, all because of Ian’s guidance. He made it so easy for me to see what I was doing wrong and how to do the right thing instead.”
Michael Datoo
Technology Without Tears • Newark
“Ian will transform your sales organisation - plain and simple! Ian's training is the perfect antidote to lost sales. Ian gave me one fantastic example about lost sales opportunities in hospitality. If you fear that you might be missing out on profitable opportunities in your business - DM Ian and he'll do wonders for your sales figures!”
Tim Rentowl
ADC Innovations Ltd • London
“Whether you hate selling or don’t, working with Ian is a game changer. I have learnt so many things I didn’t even know I needed, and I can confidently say you will too. More than IanGenius, he’s IanValuable. Chat with him, he’s got a wealth of resources and a uniquely effective approach to helping your business to better serve your clients.”
Clare Gibson
Learning Sleuth • Jaywick
“Ian has a way of making you think about the sales you are making (or more importantly not making) in your business, in a totally different way. He helps you understand, using simple maths and logic, the value that you bring your customers, and how you can encourage more potential clients to choose the right solution to their problem - i.e. YOU!”
Liz (Liz Aveling) Drury
Liz Drury Voiceovers • Kingston upon Hull
“Working on Ian’s course was a breath of fresh air. He makes you see sales in a whole new light. It’s like I finally saw the wood for the trees! Something suddenly clicked after doing this course and it all seemed to make sense. It really is, as he says, '6 year old simple'! I would highly recommend him to anyone who wants to increase their sales.”
Shaun Pritchard
Auraform Creative • Nottingham
“Ian is a true 'genius' in every sense of the word when it comes to an alternative way of selling. His genuine enthusiasm to help is infectious. Helping me understand my value means I can confidently demonstrate this to existing and potential clients. His live training in 'Mastering your Sales Conversation' opened my eyes to endless possibilities.”
Phil Newton
Skills Shop • Cumbria
“After speaking with Ian a number of times I was blown away at how quickly he could spot gaps in my sales process and give me tips and insight into how to improve them. His knowledge for sales can help any business convert more enquiries into paying customers. I would 100% recommend everyone to have a chat with Ian and see how he can help your business.”
Chris London
22:22 Marketing • Nottingham
“Ian has fabulous ideas of making sales simple and buying a pleasure. I worked with Ian on a specific strategy covering product sampling. He put forward ideas about 'Playing the Game' and both the supplier and customers understanding the rules. I recommend that if you are targeting a higher conversion of enquiries to sales, have a conversation with Ian.”
Iain Girling
Self-employed • Chester
“I have worked with Ian on many occasions through 1-to-1 and group training. He completely changed my approach to selling with a straightforward, jargon-free message that gave me the confidence to persuade people to buy rather than sell to them. Great value for businesses of any size. Without doubt the best sales trainer I have worked with and learned from.”
Billy Mollison
Peak Governance • Peterborough
“I highly recommend you speak with Ian about his alternative approach to selling by making it easier for someone to buy using words even a six year old child would understand. Using the IanGenius approach I secured a meeting with the CFO of a £70m+ company with a potential 267% return on my investment. Ian is also a great advocate for his clients and introduces trusted business contacts.”
Nigel Rowland
The Academy World • Worthing
“Ian is supercalifragilisticexpialidocious. After my first paying session with Ian I already realised where I was going wrong and had a stronger belief I was better than my competitors. Ian has promised to show me tools and help me practise them so I should win more work. Even in the little time I have spent with Ian it is clear he is fun, interesting and has a wealth of sales experience to share.”
Karen Evans FCCA
TICTAX Solutions - Innovation Liquidity Partners Ltd • Denbigh
“This session with Ian is truly an eye-opening brain-fizzler. Fast-paced and full of energy, Ian uniquely takes you through how to communicate your real value, by quantifying into £s the benefits you and your business deliver. This then puts the value front and centre in any sales conversation, making it so much easier to say yes. If you're not consistently converting prospects into clients, what do you have to lose?”
Liz Horsey
Your Vision Coaching • Derbyshire
“I've worked with Ian a hand full of times over the past year and he's certainly helped my presentation skills when having discussions with clients. Ian is honest with his feedback and is able to present it to you without feeling criticised, which is a skill in itself. Ian is open to helping all industries which is evident from his testimonials and I wouldn't hesitate to recommend Ian for presentation and sales training.”
Josef Kane Brown-Needham DipPFS
Chatsworth Wealth Management • Nottingham
“I spoke with Ian on the phone, what was supposed to be a quick 20-minute call ended up in a 90-minute strategy meeting. I was really blown away by Ian's way of thinking, how he put maths into everything and every approach, and how it just works. I use the strategies he taught me in my business and people understand everything in a better way. If you are thinking about expanding or re-strategising your business, I would highly recommend speaking to Ian.”
Driaan le Roux
London
“I spent 90 minutes talking to Ian about sales and it's permanently altered the way that I look at the sales process. His structured, ethical and value-driven approach is unlike anything I've come across before. Ian has a gift for using numbers in a simple way that is persuasive without being pushy, which anyone can apply right away to close more new business. I'm sure that by implementing his ideas we will save time, make more sales and have happier customers.”
Tom Hayton
Innocap • Berlin
“Ian has delivered three great workshops for the Productivity Hubs programme, he brings a delivery style that is rarely matched and leaves all my members thinking in a very different way. He is a whirlwind of energy, always pushing boundaries... I need to rest for 30 minutes after a session!!! He gets us thinking about how many apples are worth one banana and we even had time for some algebra! Always challenging, always inspiring.. that's the mark of a genius!!!!!!”
Gary Mumby
BDO at University of Lincoln • Lincolnshire
“Ian's brilliance is as simple as he pretends to be: he helps people to enjoy selling the work they enjoy doing. We worked together on my own pitch and close process and it's been a real transformation. Like most people I've always thought of selling as a little dodgy, but Ian's 'win-win' approach to sales has given me a way to help people simply by being genuine, honest and confident. I can't recommend Ian enough. He's one of best investments you'll ever make in yourself.”
Ben Catley-Richardson
Brand Clear • Burton upon Trent
“I have had a couple of conversations with Ian and I can safely say my mind has been blown, but in a good way (I needed to lay down after our second chat)! The insights that Ian provides are amazing, getting you to view things in a completely different context! I look forward to implementing the ideas that he has given me and sharing the results! If you are struggling to convert leads into sales, do yourself a favour and give this man 30/60 minutes of your time and let him work his magic.”
Dan Edwards
Luvero Accounting • Greater Sheffield Area
“I have thoroughly enjoyed working with Ian. I absolutely hate sales and always have, but Ian’s 1:1 sessions have helped me build my confidence when explaining my work and costs to clients. He takes you out of your comfort zone and teaches you how to promote yourself without selling. Ian has made me see my value, which helps when advising clients on what they should do. I would highly recommend Ian to anyone who wants to improve their confidence and learn how to explain their services, so that clients see the true value. Thank you Ian!”
Carrie (Stack) Boughtwood
APT Legal • Nottinghamshire
“I've said I worked with Ian because that's how it felt when he was helping me to develop my business. Ian's approach to problem solving makes every problem seem so simple and that's because every problem is simple when you break it down. It was genuinely eye opening and I couldn't recommend him highly enough. I speak with Ian on a very regular basis to throw ideas back and forth and he continues to think of ways to help me develop without expecting anything in return. It all started with his free webinar and I'm in a much better position because of it.”
Ben Athow-Frost
GEOSPHERE • Nottingham
“I completed the Turbocharge your sales course with Ian. I found the course to be incredible in helping me to communicate more clearly and effectively the nature of my business and how it helps them solve their problems. Ian used incredible examples throughout the sales course, relating to real life experiences. He was also very effective in working with every individual in helping them reach the same outcome - transforming the way you sell!! He also brought a real sense of fun and laughter to each session, at times not being afraid to make fun of himself, to make others feel at ease. I highly recommended Ian to anyone.”
Joel White
Rewired for Men • Macclesfield
“I have recently taken part in Ian's Iangenius approach workshop (course) and I have to say value for money doesn't even touch the surface. Within 10 minutes of meeting him and understanding my value my investment was returned in mindset alone and there was still lots more to learn. I love his approach, it's so ingenious (excuse the pun) but it is exactly what I needed. The timing was perfect and the whole process has made me look at sales in a completely different light. I got so so much from this course that I can highly recommend if anyone I know is just a little bit nervous about selling their service then 'Get in Touch with Ian'. Thank you once again Ian for giving me back my confidence.”
Jan Johnson
Infinite Recruitment Ltd • Swadlincote
“The training really gave me clarity and simplicity around my offers. It helped me see the mistakes I’d been making and understand the sales process in a completely new way - a way that feels natural and genuine, not like traditional pushy sales methods. What I love most is his concept of explaining everything in a simple way - almost like you’re explaining it to a five-year-old. It really makes you realise how much jargon we use in our industries, and how people outside of it (our ideal clients) often don’t understand what we mean. His examples are easy to relate to, and he breaks things down in a way that actually sticks. I highly recommend this training. I enjoyed every single session and walked away with so many practical insights I can actually use.”
Erika Plepyte
Deavi Marketing • London
“Ian's approach to sales makes everything clear - especially as I'm not a very 'salesy' person. Ian helped me to see the benefits of my product (social media marketing courses) and how to promote it in a concrete way, rather than being fluffy. I've only recently introduced this new strategy but have already noticed that 10% more people are signing up to courses. Ian also helped me look at my email marketing and click rate is up nearly 20% after the first series of emails. It's also streamlined my processes, saving me hours of work and meaning that I'm actually sending emails, rather than just thinking about it. I can also email out with my two different hats on without having to start from scratch each time, so I'll save time on every email I send. Would absolutely recommend.”
Karen Duncan
PonyPonyPony • Nottingham
“I completed the Turbocharge your sales course with Ian three months ago and have been working with him weekly since. All I can say about him is that he earns the title 'Genius' on a session-to-session basis. Each Thursday, I can count on Ian being there with a solution to every sales problem I have. From the moment our Zoom meeting starts the level of enthusiasm is infectious. His skills as a salesperson and a sales coach are undeniable. He will help you improve the way you talk to potential clients, and teach you how to make those conversation enjoyable for both your client and you. His approach as a teacher is very friendly. He will provide constructive criticism without making you feel inadequate, and he is always striving for improvement. The level of effort he puts into helping you succeed is something I have never seen.”
Bruno Žuntar
MAOIO AGENCY • Zagreb Metropolitan Area
“I already knew Ian was talented because of the engaging content he publishes. However, it was only after spending time in a training session with him that I truly understood how valuable he is to my business. If you are struggling to achieve the sales figures you want – or if you find yourself being "ghosted" by prospects as soon as you have sent a quote – you need to speak to him. The value here goes beyond simple clarity. There is no "tricksy" sales nonsense involved. Instead, Ian provides logical, straightforward frameworks that are incredibly easy to follow. It is no exaggeration to say that the training I did with Ian revolutionised my approach. I have been in business and involved in sales for a long time, and I only wish I had met him when I first started. It would have saved me a great deal of heartache and frustration.”
Andrew Laws
Yeseo • Greater Ipswich Area
“I am near completion on Ian's Effective Sales Conversations course, in fact we should be finished however Ian felt that he needed to give me a few more sessions to ensure I'm comfortable. I'm not exaggerating when I say it’s transformed how I approach my pitch and my approach to new business development. Before the course, my pitch often felt like a price list with a bit of polish. Now, it's a clear, confident explanation of the value I bring, without the fluff or the hard sell. Ian's given me a simple, practical framework (bespoke to my business ) that’s helped me cut through the noise and speak directly to what matters to potential clients. This training didn’t just improve my pitch, it made it land. If you’re tired of being seen as “just another option” and want to stand out for the right reasons, I’d absolutely recommend working with Ian, he's a genius (excuse the pun). Thank you so much Ian 🙏”
Alun Hurn
Itseeze Web Design South Wales Valleys • Greater Cardiff Area
“I've only ever met Ian virtually, although I know him to be a particularly authentic, creative, humble, generous, and personable business owner. Frequently one of the few attendees during virtual meetings to have both their camera on and make use of a professional virtual background, Ian perfectly demonstrates his sales and branding acumen. His verbal pitches are highly polished and he is extremely engaging. For those people who have not yet attended one of Ian's multiple free virtual events, his presentation skills are typically highly polished and he regularly offers free downloadable material. His self-effacing humour and personable delivery put everyone at their ease. For those business owners hoping to improve sales, reduce the time spent chasing sales, minimise lost sales opportunities, or simply convey their offer(s) more simply, Ian Genius would be a good person to approach for advice and support. Well done Ian. Keep up the good work.”
RICHARD GADD MBA
Developing Business Excellence Limited • York
“I recently worked with Ian Genius on refining how I communicate the value of my business, and it was a really worthwhile experience.
My business is focused on helping manufacturers improve profit and cash through better product costing, production efficiency, production planning and pricing. I knew the technical side inside out, but turning that expertise into a clear and compelling message wasn't easy.
Ian challenged me to think differently about my positioning, simplify my message and focus on the problems manufacturers are actually trying to solve. His feedback was practical, honest and easy to apply.
As a result, I now have much more confidence explaining what I do, whether that's on LinkedIn, in networking meetings, webinars or podcasts. My message is far clearer: driving manufacturing profit.
If you're an expert in your field but struggle to explain your value in a way that resonates with potential clients, I'd recommend speaking to Ian.”
Yesim Tilley ACMA, CGMA
Driving Manufacturing Profit • Portsmouth
“I hate selling. But I'm a business owner so I HAVE TO do it. In the past, I've spent hundreds of hours and thousands of pounds looking for a way to make selling feel less like torture and more natural. But everything I tried relied on high-pressure or sleazy sales techniques that killed relationships instead of building them. I had all but given up. And then I met Ian Genius. Within the first three weeks of working together, I'd already made back my investment SIX times over and improved my conversion rate by FOUR times. He has not only helped me see the true value of my service, but he has also shown me how to TRULY enjoy taking control of conversations with prospects WITHOUT feeling sleazy or creepy. I'd still consider myself a work in progress but with my trusted friend Ian Genius on my side I feel like I have infinitely improved my chances of progressing my business. I highly recommend Ian Genius if you hate selling but want to learn a way to make more sales while having more fun.”
Cat Knell Gerace
The Creative Juice Ltd • Kingston Upon Hull
“From first meeting Ian at a network event I knew he was someone that I would enjoy working with. His passion and knowledge of his subject is infectious. I’ve had numerous sessions with Ian regarding the topic of Sales and found Ian to be very empathetic on this issues of selling and how to approach an often difficult subject. The concept of explaining issues as a choice: 6 year old easy or really difficult is brilliantly effective and really helps demonstrate how important it is to make the selling simple. Ian clearly has many real world experiences that he draws on anecdotally to explain his concepts. He uses humour appropriately to help deliver his sessions. His videos on LinkedIn whilst being humorous are very cleverly put together and really engaging in to the issues of selling. Ian clearly has a knack of making the concepts enjoyable. I would wholeheartedly recommend Ian as someone to work with if you want to demystify the concept of sales and how you can improve your techniques for engaging with customers.”
Nigel Hartland
Illustrated Solutions • Greater Sheffield Area
“As his name suggests, Ian Genius truly lives up to the moniker! Appointment setter Julian Whiting introduced me to Ian, and from the moment we met online via Zoom, his infectious enthusiasm was impossible to resist. Ian's skills as a sales coach, honed through years of experience, are undeniable. I found his course to be incredibly helpful when pitching products to potential customers. Ian has a remarkable ability to simplify the art of product pitching, making it more precise, clearer, and ultimately more effective. Thanks to his guidance, our customers find our products irresistible. What sets Ian's coaching apart is how he helps communicate the essence of my business and product descriptions. His approach to sales coaching is both comprehensive and tailored, ensuring that the unique nature of each business shines through in every pitch. I wholeheartedly recommend Ian Genius to anyone struggling with product pitching. His expertise and engaging teaching style can transform your sales approach and boost your confidence in presenting your products.”
Azeez A Oyedele
United Kingdom
“I recently had the pleasure of working with Ian Genius, and I can confidently say he lives up to his name. I first met Ian at a networking event, and he immediately stood out with his energy, confidence, and ability to connect with people. I was so impressed that I booked a call with him, and what followed was a game-changer. Ian offered me a crash course session on pitching and selling yourself at networking events. In just one hour, I learned more than I had from any previous pitch training I’d done. His approach is clear, actionable, and incredibly efficient. He breaks things down in a way that’s easy to understand and implement, and his tips on networking and sales were invaluable. Thanks to Ian’s guidance, I went into my next few networking events with confidence and a refined pitch that resonated. The difference was night and day. Ian’s training not only boosted my skills but also my mindset, and I’m already seeing the results. If you’re looking for someone to help you perfect your pitch, stand out at events, and sharpen your sales skills, Ian is your guy. I’m excited to continue working with him in the future and can’t recommend him highly enough.”
Stevie Haughey
Emerald Green Media • Belfast
“Spent some time with Ian discussing my sales approach and, even with twenty years sales experience in a specific market, Ian quickly identified the problem then shared some fantastic tips, insights and a mathematical objective-based approach that changed the way I was approaching my clients... and subsequent results. Massive recommendation from me and prepare to have your mind blown!”
Steven Hastings
Canon Europe • United Kingdom
“When you first meet Ian it's easy to realise very quickly what a genius this man is. How Ian explains and demonstrates value with such ease is indeed worthy of a Nobel Prize. Oh, and did I mention that improvements in your bottom line will more than cover his fee?!”
Elaine Godley
DISCPlus Academy • United Kingdom
“I had the privilege of working with Ian recently, and I can't emphasize enough how invaluable his advice has been. Ian's guidance has not only helped me navigate complex business challenges but also enabled me to achieve remarkable growth. Ian is a true expert in their field, and I highly recommend their services to anyone seeking to elevate their business acumen. Thank you Ian.”
Kavan Polson
Scholar and Partners • London
These reviews sit alongside 106 LinkedIn recommendations and 63 Google Reviews from business owners, advisers and sales professionals.
FREE DISCOVERY CALLEXCELLENT
Based on 64 reviews
Posted on Google![]()
Elena16/08/2026Trustindex verifies that the original source of the review is Google.
I did Ian Genius’s Turbocharge Your Sales training, and what I can say is that the training is absolutely incredible. It’s very easy to understand and very easy to apply. It’s really fun, interactive, and straight to the point. He helps you nail your message in a way that cuts out all the noise and gets straight to what you should actually be saying to your potential clients. So if you don’t know how to present yourself, or you feel that the way you’re presenting yourself probably isn’t working but you don’t know how else to do it, then definitely speak to Ian Genius.Posted on Google![]()
Maritsa07/07/2026Trustindex verifies that the original source of the review is Google.
It's always a delight speaking with Ian as, invariably, he always leaves you with some excellent nuggets of wisdom. Having recently pivoted my business offering, I knew that I needed to speak to Ian, to refine my networking pitch. Within minutes I had something I was really chuffed with, all thanks to Ian.Posted on Google![]()
Martin Pemberton03/06/2026Trustindex verifies that the original source of the review is Google.
Sales is one of those things, it’s a tricky one isn’t it? businesses don't like talking about money, they don't like selling, they don't want to be pushy. After just one hour with Ian, everything changed. He explained how we could market ourselves by introducing VALUE to our clients. And the way he explained it was so simple, that it suddenly clicked in our minds and managed to get six new clients off the back of just one hour with Ian. Ian has given us clarity of our value. Thank you IanPosted on Google![]()
Andrew Laws23/02/2026Trustindex verifies that the original source of the review is Google.
I already knew Ian was talented because of the engaging content he publishes. However, it was only after spending time in a training session with him that I truly understood how valuable he is to my business. If you are struggling to achieve the sales figures you want – or if you find yourself being "ghosted" by prospects as soon as you have sent a quote – you need to speak to him. The value here goes beyond simple clarity. There is no "tricksy" sales nonsense involved. Instead, Ian provides logical, straightforward frameworks that are incredibly easy to follow. It is no exaggeration to say that the training I did with Ian revolutionised my approach. I have been in business and involved in sales for a long time, and I only wish I had met him when I first started. It would have saved me a great deal of heartache and frustration.Posted on Google![]()
Nigel Hartland30/01/2026Trustindex verifies that the original source of the review is Google.
“From first meeting Ian at a network event I knew he was someone that I would enjoy working with. His passion and knowledge of his subject is infectious. I’ve had numerous sessions with Ian regarding the topic of Sales and found Ian to be very empathetic on this issues of selling and how to approach an often difficult subject. The concept of explaining issues as a choice: 6 year old easy or really difficult is brilliantly effective and really helps demonstrate how important it is to make the “selling simple” Ian clearly has many real world experiences that he draws on anecdotally to explain his concepts. He uses humour appropriately to help deliver his sessions. His videos on LinkedIn whilst being humorous are very cleverly put together and really engaging in to the issues of selling - Ian clearly has a knack of making the concepts enjoyable I would wholeheartedly recommend Ian as someone to work with if you want to demystify the concept of sales and how you can improve your techniques for engaging with customers.” I'd like to add that Ian has continued to be a source of support with Sales and it cannot be over emphasised the importance of simplifying concepts for people and how effective that is when dealing with customers, something that Ian excels at.Posted on Google![]()
John Hall13/01/2026Trustindex verifies that the original source of the review is Google.
Ian’s review of our prospect meetings was immediate and transformative. He showed us exactly how to simplify our approach and cut the jargon, which directly led to a massive increase in effectiveness. Since implementing his advice, we've had a 100% success rate, signing every prospect seen. A highly valuable consultation.Posted on Google![]()
Najinder Devgun13/01/2026Trustindex verifies that the original source of the review is Google.
I have been using Ian as a Sales Coach for two months now. I have always been able to convert prospects who come via a warm referral, but I have struggled to convert cold prospects that come through marketing efforts. I started by booking one of his value hour sessions, and I then decided to book his twelve-week course. If you are a financial advisor (pensions, investments, mortgages, etc.), then Ian is definitely for you. Ian, as he loves to remind you, has a degree in mathematics (only joking Ian!). He understands number-based concepts extremely well, he also teaches you how to communicate numbers to people in a simple way. As he says, confused people don't buy. Ian also works very hard to understand the value of your particular service or product. The more you give Ian in terms of what you do, how you do it, and why you do it, the more he helps you. After 9 weeks, I am starting to see more conversions and better relationships. Also, my confidence has increased.Posted on Google![]()
Billy Mollison27/11/2025Trustindex verifies that the original source of the review is Google.
I have worked with Ian on many occasions, and attended his 1-2-1 and group training sessions, both of which I will continue to do as my business evolves. Ian has completely changed my approach to selling. His message is straightforward, no jargon, no complicated language. He has taught me the benefit of keeping things simple, and it has been beneficial to me in respect of the confidence to persuade people to buy what I offer rather than sell to them. I highly recommend Ian - he provides great advice, it's cost-effective, and it provides value no matter what size of business you represent.Posted on Google![]()
Clare Gibson24/11/2025Trustindex verifies that the original source of the review is Google.
Whether you hate selling or don’t, working with Ian is a game changer. I have learnt so many things I didn’t even know I needed, and I can confidently say you will too. More than IanGenius, he’s IanValuable. Chat with him, he’s got a wealth of resources and a uniquely effective approach to helping your business to better serve your clients.Posted on Google![]()
Alun Hurn15/10/2025Trustindex verifies that the original source of the review is Google.
I am near completion on Ian's Effective Sales Conversations course, in fact we should be finished however Ian felt that he needed to give me a few more sessions to ensure I'm comfortable. I'm not exaggerating when I say it’s transformed how I approach my pitch and my approach to new business development. Before the course, my pitch often felt like a price list with a bit of polish. Now, it's a clear, confident explanation of the value I bring, without the fluff or the hard sell. Ian's given me a simple, practical framework (bespoke to my business ) that’s helped me cut through the noise and speak directly to what matters to potential clients. This training didn’t just improve my pitch, it made it land. If you’re tired of being seen as “just another option” and want to stand out for the right reasons, I’d absolutely recommend working with Ian, he's a genius (excuse the pun). Thank you so much Ian 🙏
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