We all do it.
That polite non-rejection that feels like there’s still hope.
But here’s the truth: “I’ll think about it” usually means…
……“This isn’t happening.”
Not because they’re rude. Not because they’re not interested.
But because something didn’t land.
You tried to clarify your sales message but something went wrong
🔍 Translation?
- They didn’t feel safe saying yes.
- Too much to think about.
- Too unclear.
- Too uncertain.
- Too risky.
So their brain delayed the decision.
📎 THREE WAYS TO STOP HEARING “I’LL THINK ABOUT IT”
🟠 1. Make your explanation so simple… your grandma could repeat it.
If a 74-year-old at bingo can explain your offer better than you — you’re winning. Confused prospects don’t ask questions. They just walk away. Bonus: Don’t ask “Does that make sense?” They’ll almost always lie. No one wants to admit they didn’t get it — it feels like exposing ignorance. They’ll smile, nod… and ghost you.
🟠 2. They need to know the problem you solve.
Until they have a problem, your solution solves nothing. Example: “We supply VoIP handsets.” Great. But… why do I care? What’s wrong with my current phone? Until they feel the pain, they won’t value the fix.
🟠 3. Make the cost of doing nothing feel real.
They won’t move unless it hurts to stay where they are. No pressure. Just perspective. Paint what “staying stuck” really means.
🧮 LET’S DO THE MATHS.
Say you’re hearing “I’ll think about it” 5 times a month,
And even just 2 of those could’ve been clients…
That’s 24 missed clients a year. (2 per month X 12 months)
At £1,000 each?
That’s £24,000 in polite NOes.
At £500? Still £12,000 walking away.
Even at £100? That’s £2,400 for saying the wrong thing.
💡 Run it through my calculator and see what yours are worth: 🔗 Use it here:
Tailored Sales Training Across The UK For B2B Businesses
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