Live online sales training for businesses and sales teams that improves sales conversations, helps you communicate value clearly, handle objections with confidence and close more deals.
WITHOUT pushy selling techniques!
Sales training delivered live via Zoom, Microsoft Teams and Google Meet
63 Google Reviews • 102 Client Reviews • 27+ Years in Professional Sales • Helped Grow Businesses by £40m+
After nine weeks I had written £5,000 of new business, built better client relationships and significantly increased my confidence.
Najinder Devgun • 20:20 Financial Planning
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Turbocharge Your Sales MOST POPULAR |
Effective Sales Conversations MOST COMPREHENSIVE |
Master Your Sales Pitch ESSENTIALS | |
|---|---|---|---|
| Group Online |
£1,499
£999
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£2,999 | £699 |
| 1-to-1 Online |
£899
£599
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£1,899 | £399 |
| Demonstrate Value | ✓ | ✓ | ✓ |
| Simplify Sales Pitch | ✓ | ✓ | ✓ |
| Clarity & Confidence | ✓ | ✓ | |
| Advanced Sales Conversations | ✓ | ||
| Sales Training | 6 Hrs | 12 Hrs | 3 Hrs |
| 4 Weeks Support | ✓ |
20-minute call. No pressure. Just see if it fits.
Prefer to write? Message Ian instead.
“If you're looking to multiply your sales conversions while keeping your integrity intact, then Ian Genius is your man.”
Andrew McEwan
The Savvy Marketing Guy • Morebattle, Scotland
Most business owners have a great service, but aren't getting the outcomes their expertise deserves
Prospects say they'll think about it after sales calls, then disappear before making a decision.
Clients choose the cheapest option because the value is not clear enough during the sales conversation.
You know your service is worth more, but still find yourself reducing the price to get agreement.
Too many conversations fizzle out because business owners and teams struggle to communicate the value.
Talking about services, fees and recommendations on Zoom can feel awkward when virtual sales conversations lack structure.
Prospects don't fully understand your online sales pitch, presentation or sales conversation.
When prospects don't see your value online, they focus on price instead.
The goal isn't to become a better salesperson.
The goal is to help clients make better buying decisions.
Confusion causes hesitation.
Hesitation becomes I'll think about it.
I'll think about it. becomes weeks or months of delay.
Delay often ends in ghosting.
20-minute call. No pressure. Just see if it fits.
Practical digital sales training tools you can use immediately to improve online sales calls, demos and client conversations.
20-minute call. No pressure. Just see if it fits.
27+
Years in professional sales
£40m+
Sales growth helped deliver
63
Five-star Google reviews
106
LinkedIn recommendations
1998
Selling professionally since
Ian has worked in professional sales since 1998 and brings more than 26 years of real sales experience to every virtual sales training session. He was trained in sales with Vodafone, held senior sales roles with Ideal Boilers and Hepworth Building Products, and later progressed to Sales Director.
As a salesman, Ian has helped grow sales by more than £40 million using the same clarity-first approach he now teaches to business owners, SMEs and sales teams. Since moving into sales training, he has helped more than 300 businesses improve sales conversations, communicate value more clearly and increase conversions. The most common goals are improving discovery calls, communicating value more clearly, increasing conversion rates and helping prospects make confident buying decisions.
His sales training courses online focus on clearer sales communication, stronger value conversations, consultative selling and helping clients make confident buying decisions without pressure or scripts.
Ian is also a paid keynote speaker, an FSB annual bootcamp speaker in Manchester and a Cambridge University speaker. Over the past 26+ years, he has worked across financial services, engineering, manufacturing, telecoms, cybersecurity, IT, SaaS, education and other B2B sectors.
Every idea taught in Ian's Online Sales training courses has been developed through real commercial sales experience, tested with clients and refined over decades, rather than taken from sales theory or generic training manuals.
“Ian’s review of our prospect meetings was immediate and transformative. He showed us exactly how to simplify our approach and cut the jargon, which directly led to a massive increase in effectiveness. Since implementing his advice, we've had a 100% success rate, signing every prospect seen. A highly valuable consultation.”
John Hall
Frank eXchange • Financial Services
“I took Ian’s Perfect Pitch course and it instantly paid for itself. Ian taught me the skills to make it easy for my client to make the right decision. I was able to create a pitch and deliver it with confidence, all because of Ian’s guidance. He made it so easy for me to see what I was doing wrong and how to do the right thing instead.”
Michael Datoo
Technology Without Tears • IT Services
“Ian will transform your sales organisation – plain and simple! Ian's training is the perfect antidote to lost sales. If you fear that you might be missing out on profitable opportunities in your business, Ian will do wonders for your sales figures.”
Tim Rentowl
ADC Innovations • Sales Intelligence
9.30am – 11.30am
12.00pm – 2.00pm
2.30pm – 4.30pm
Learn how to discuss your services, recommendations and fees with confidence during online discovery calls without feeling pushy or salesy.
Learn how to simplify your sales message so clients understand it, remember it and act on it during online conversations.
Help clients understand your value during online sales conversations so price becomes less important and better decisions become easier.
Three 2 hour 1-on-1 live online sales training sessions over Zoom designed to help you improve sales conversations, close far more deals, upsell with ease and confidently charge more.
Professional sales training online • Zoom delivery • Session recordings included • Notes included
Live sales communication training online to improve sales conversations, close more deals, upsell with ease and confidently charge more.
Full day sales training online programme covering Clarity, Messaging and Value.
✅ 6+ hours of live 1-on-1 online sales skills course over Zoom
✅ 100% Bespoke to you and your business
✅ Actionable frameworks & real conversations
✅ Session recordings included
✅ Full notes and ebooks
✅ MONEY BACK GUARANTEE**
20-minute call. No pressure. Just see if it fits.
** Attend the first hour of Ian's online sales course.
If you decide it's not for you, I'll refund every penny. No forms. No arguments. No quibbles.
Or how about
Mastering Your Pitch
in 3 hours for JUST
£PITCH
Yes. In fact, many business owners and professionals who attend my online sales training tell me they hate selling because they associate it with pressure, awkward closing techniques or feeling like they're convincing people to buy something they don't need.
My approach is completely different. I don't teach scripts, manipulation or high-pressure sales tactics. Instead, I help you make your sales conversations clearer, simpler and easier for prospects to understand. When people genuinely understand the value of what you do, they're far more likely to make a confident buying decision without feeling pressured.
During the training, you'll learn how to explain your services with confidence, ask better questions, communicate your value more effectively and remove the confusion that often leads to I'll think about it. If you've always wanted to sell ethically while still improving your conversion rate, this programme was designed for people exactly like you.
Yes. One of the biggest reasons businesses struggle to charge more isn't because their prices are too high. It's because prospects don't fully understand the value of what they're buying.
When buyers clearly understand the problem you solve, why your approach is different and the outcome they're likely to achieve, price becomes just one part of the decision rather than the deciding factor. That's why a major part of my online sales training focuses on making your value easier to understand instead of teaching you how to justify your fees or negotiate bigger discounts.
You'll learn how to communicate your expertise more clearly, explain your recommendations with confidence and have sales conversations that help prospects reach their own buying decision. As buyer confidence increases, price often becomes less important because clients understand exactly why your service is worth the investment.
Not at all. My online sales training is designed for business owners, consultants, advisers and sales professionals at every stage of their career. Some clients have never received any formal sales training, while others have years of experience but want to improve their conversion rates, communicate their value more clearly or hear I'll think about it far less often.
Every online sales training programme is delivered live and tailored to your business rather than following a generic course. We'll work on your products, services and real sales conversations, so everything you learn can be applied immediately. Whether you're selling financial services, engineering, IT, professional services or another B2B service, the coaching is relevant to the way you sell.
The principles of buyer psychology, value communication and confident decision-making remain remarkably consistent across industries. By improving your online sales conversations, you'll make it easier for prospects to understand your value, trust your recommendations and make confident buying decisions.
My online sales training programme is built around three core areas: Confidence, Clarity and Value. Together, they help you communicate more effectively, make your service easier to understand and turn more online sales conversations into committed clients.
You'll learn how to talk about your services, recommendations and fees with confidence, simplify your online sales message so prospects quickly understand your value, and reduce the confusion that often leads to I'll think about it. We'll also cover online discovery calls, communicating value, handling objections and helping buyers make confident decisions during Zoom, Microsoft Teams and Google Meet meetings without relying on pressure or scripted sales techniques.
Every online sales training session is tailored to your business, your clients and the way you sell. Rather than teaching generic theory, we'll work on your own virtual sales meetings, online presentations and real client conversations, giving you practical ideas and techniques you can apply immediately in your next online sales meeting.
Yes. Every live online sales training session is recorded and sent to you afterwards, so you can revisit the training whenever you need it. Whether your training takes place over Zoom, Microsoft Teams or Google Meet, you'll have permanent access to the recordings at no extra cost.
That means you can focus on the discussion instead of trying to write everything down. Many clients rewatch parts of their online sales training before important client meetings, presentations or discovery calls, helping them refresh key ideas and apply them with greater confidence.
Your recordings become a valuable reference long after the programme has finished. As you continue improving your online sales conversations, you'll be able to revisit topics such as communicating value, handling objections, buyer psychology and making your service easier for prospects to understand, helping you build confidence with every sales meeting.
It's highly practical. Every part of sales training online is designed to help you improve real sales conversations rather than simply learning sales theory. You'll leave with practical frameworks, sales coaching techniques and communication tools that you can use immediately in discovery calls, online sales meetings, sales presentations and value conversations. Whether you're speaking to new prospects or existing clients, you'll have practical ways to improve sales communication, objection handling, buyer confidence and conversion rates from your very next conversation.
Most traditional sales training focuses on scripts, closing techniques and handling objections. Unlike many online sales training companies, my approach focuses on making it easier for clients to buy rather than teaching pressure-based selling techniques. My virtual sales training over Zoom takes a different approach by focusing on how people actually make buying decisions. You'll learn how to simplify your sales message, communicate value more clearly and remove the confusion that causes prospects to delay decisions or say I'll think about it. Through consultative selling, buyer psychology, practical sales coaching and better sales communication, you'll make your service easier to buy rather than becoming more pushy when you sell.
Yes. My live closing sales training online for SMEs, business owners and teams is usually delivered over Zoom, making it easy for business owners and sales teams anywhere in the UK to attend without travelling. The interactive sessions include live coaching, group discussion, practical exercises and real sales conversations, just like an in-person sales training course. If your organisation prefers Microsoft Teams or Google Meet, online sales training can also be delivered using those platforms. It's an ideal solution for sales training for remote teams, allowing everyone to take part without the time and cost of travelling. It's equally effective as sales training for hybrid teams, bringing office-based and home-based employees together in the same live session.
Booking a call is simply a chance to discuss your business, your current sales process and the challenges you're facing with online sales conversations. We'll talk about your sales goals, how your team communicates value, where prospects are getting stuck and whether my online sales workshop is the right fit for you. You'll also have the opportunity to ask questions about the live online sales workshop programme, delivery, content and how the sales coaching can be tailored to your business. There's no pressure and no obligation to go ahead.
Yes. While no sales trainer can guarantee specific results, better sales communication often leads to better business results. My sales training UK online helps business owners and sales teams improve conversion rates by simplifying their sales message, communicating value more clearly and making it easier for prospects to make confident buying decisions. Through consultative selling, buyer psychology, stronger discovery calls and more effective online sales conversations, many clients find they win more business without relying on pressure, discounts or scripted closing techniques.
Yes. Every online sales course can be tailored to your industry, your sales process and the challenges your team faces. Over the past 27+ years, I've worked with businesses across financial services, engineering, manufacturing, IT, cybersecurity, SaaS, education, professional services and many other B2B sectors. While every industry is different, the principles of buyer psychology, consultative selling, value communication and effective sales conversations remain remarkably consistent. The examples, exercises and sales coaching are adapted to your business, making the training immediately relevant and practical.
The cost of online sales training depends on the support you need, whether you want one-to-one sales coaching, training for a small team or a bespoke programme for a larger organisation. The real question is whether the training helps you win more business afterwards. My live online sales training helps business owners and sales teams communicate value more clearly, improve discovery calls and turn more I'll think about it conversations into committed clients. If you're unsure which option is right, we'll discuss your goals first and recommend the most suitable approach, with no pressure to proceed.
Yes. For many businesses, online sales training is just as effective because it is delivered live rather than as a pre-recorded course. You can still ask questions, practise real sales conversations, receive feedback and work through examples from your own business. Online delivery also means your whole team can join from different locations without travel time or hotel costs. That makes UK online sales training a practical option for businesses with employees based across different offices or regions. Whether the training takes place over Zoom, Microsoft Teams or Google Meet, the goal stays the same: helping you simplify your sales message, communicate value more clearly and make it easier for clients to make confident buying decisions.
Yes. Every business has different clients, services and sales conversations, so online sales training can be tailored to the way your team sells. Before the training begins, we'll discuss your sales process, client journey and the challenges your team faces, whether that means explaining value, handling objections, improving discovery calls or increasing conversion rates. The principles of buyer psychology and consultative selling stay the same, but the examples, exercises and coaching are adapted to your business so your team can apply what they learn immediately in real client conversations.
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20-minute call. No pressure. Just see if it fits.
Prefer to write? Message Ian instead.
Online sales training should do more than just teach scripts. It should help business owners, advisers, consultants and sales teams explain value clearly, handle hesitation with confidence and turn more I'll think about it conversations into committed clients. If you are comparing an online sales course, online sales courses or sales training courses online, the real question is whether the training will improve the conversations your prospects are already having with you.
Many businesses now need virtual sales training because more selling happens through Zoom, Microsoft Teams and Google Meet. Remote meetings can be convenient, but they also make unclear messages easier to ignore. Sales skills training online helps your team improve every stage of the sales process, from discovery calls, needs analysis and sales qualification through to sales presentations, online product demonstrations, negotiation, follow-up and helping prospects focus on value instead of price alone.
For smaller businesses, online sales coaching can be a practical way to improve confidence without committing to a large programme. For growing teams, online sales training gives everyone the same sales methodology, sales framework and sales process, helping teams communicate consistently throughout the buying journey. For service businesses selling to other companies, B2B sales training online helps teams communicate risk, outcomes, trust, value proposition and decision criteria more clearly.
This is not passive learning. A live online sales training format gives you discussion, examples, role-play, practice and feedback. It can work as an online sales workshop, a live online sales course, a series of online sales workshops or a focused programme delivered by an online sales trainer. It is also useful for people who have tried sales training webinars, recorded training videos or self-paced online learning but need something more practical, interactive and personal.
Sales coaching online, virtual sales coaching and remote sales coaching are especially useful when the issue is not product knowledge, but the way the offer is explained. If prospects do not understand your value quickly, they delay, compare, ask for a discount or disappear. Sales development training online helps improve the entire sales funnel and sales pipeline, from first enquiry and qualification through discovery calls, presentations, follow-up, negotiation and long-term account management.
Digital sales training and remote sales training are now normal for businesses because teams are often spread across different locations. Sales training online means your people can learn together without travel, hotel costs or lost days. Whether you need an online sales trainer for one person or a full team, the aim is still clear communication, stronger value and better buying decisions.
Sales training via Zoom works best when it is interactive. The session can include live coaching, breakout discussion, screen sharing, examples from your own business and practical exercises. That makes interactive online sales training much more useful than simply watching videos, because people can practise the exact conversations they need to improve.
The content can be shaped around professional sales training online, an online sales skills course, sales communication training online, value-based selling online, consultative sales training online, objection handling training online and closing sales training online. The point is not to memorise clever lines. The point is to make your value proposition easier to understand, build confidence among decision-makers and stakeholders, support procurement conversations where required and make your service easier to buy.
Sales training for teams and online sales training for businesses works well when several people need a shared approach. Business sales training online helps owners, managers and teams stop relying on individual style alone and start using a clearer sales framework for explaining value, answering concerns, improving customer relationships, increasing customer retention and helping prospects make confident buying decisions.
Whether you are comparing sales training online, sales courses for professionals or sales training for businesses, every programme is designed to help people communicate value more clearly without relying on pressure or sales scripts. Training is tailored for cybersecurity businesses, IT companies, SaaS companies, financial advisers, insurance brokers, mortgage advisers, construction businesses, marketing agencies, telecoms companies and other professional service organisations. Every programme focuses on creating better conversations, explaining value more clearly, increasing buyer confidence and helping clients make decisions without pressure.
Our sales training helps business owners and corporate sales teams improve sales conversations and close more deals without the time, cost & disruption of travel.
It doesn’t matter if you are Computer Repairs in Coalville , podcast editing in York or Leamington Martial Arts my sales coaching will help you close more sales without pushy selling techniques.
