Unless your sales are perfect — you’ve got a problem.
And that’s brilliant.
Because every problem points to an opportunity.
What 3 Out of 10 Sales Really Tells You
If 3 out of 10 clients say “yes” — great.
That means 7 didn’t.
(OK, they said “we’ll think about it”, but let’s be honest — that’s a no.)
Now you’ve got 7 chances to work out:
- Did we overcomplicate it?
- Did they not see the value?
- Did we recommend the wrong thing?
Fix just one of those and suddenly you’re at 5 out of 10.
Then 6. Maybe more.

What If You Think You Don’t Have a Sales Problem?
“But Ian, I don’t have a problem!”
✅ I’ve got too many leads
✅ They’re all my dream clients
✅ Every single one converts
✅ They take everything I recommend
✅ I always charge full price with zero pushback
Sounds perfect. Which probably means one of three things:
- You’re lying to yourself
- You’re delusional
- You’ve stopped aiming higher
You do have a problem. Just not one I can help you with.
Straight-jacket for Mr Jones please, nurse!

The Sales Problems I Help Fix
I love sales problems.
And ambitious business owners and MDs come to me with things like:
1. Conversations Without Conversions
The chats are happening. Sales aren’t.
2. Clients Buying Less Than They Need
They’re short-changing themselves. And you.
3. Discounting or Undercharging
You’re not charging what it’s worth. Or they’re pushing back hard.
DBespoke Sales Training For Businesses Across The UK
Whether you’re searching for business sales training UK or local support from a sales trainer in Mansfield, every programme is tailored to your products, buyers and commercial objectives. I regularly help organisations investing in Nottingham sales courses, sales coaching in London and businesses throughout the UK. Training can be delivered at your premises or through live online sales training, making it easy to develop your team wherever they’re based.
I provide specialist sales coaching for financial advisers, mortgage adviser sales skills training, insurance broker sales skills, B2B SaaS sales coaching, IT business sales training and telecoms sales coaching. I also deliver sales programmes for corporate teams that help businesses communicate value more clearly, reduce hesitation and convert more opportunities.
Explore Master Your Pitch to make your products and services easier for prospects to understand and buy.
Ready to improve your team’s results? Book a call and let’s discuss the right programme for your business.



