Built for businesses in Birmingham that want more effective sales conversations without pushy selling techniques.
Serving Birmingham, Solihull, Sutton Coldfield, West Bromwich and Halesowen.
After nine weeks I had written £5,000 of new business and significantly increased my confidence. Naj Devgun • 20:20 Financial Planning
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Turbocharge Your Sales MOST POPULAR |
Effective Sales Conversations MOST COMPREHENSIVE |
Sell on VALUE ESSENTIALS | |
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| In-Person / Your Venue |
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| Online Via Zoom |
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| Demonstrate Value | ✓ | ✓ | ✓ |
| Simplify Sales Pitch | ✓ | ✓ | |
| Clarity & Confidence | ✓ | ✓ | |
| Sales Conversation | ✓ | ✓ | ✓ |
| Sales Training | 6 Hrs | 12+ Hrs | 90 Mins |
| Phone Support | ✓ |
20-minute call. No pressure. Just see if it fits.
Prefer to write? Message Ian instead.
27+
Years in professional sales
£40m+
Sales growth helped deliver
63
Five-star Google reviews
106
LinkedIn recommendations
1998
Selling professionally since
Ian has worked in professional sales since 1998 and brings more than 26 years of real sales experience to every Birmingham sales course. He was trained in sales with Vodafone, held senior sales roles with Ideal Boilers and Hepworth Building Products, and later progressed to Sales Director.
As a salesman, Ian has helped grow sales by more than £40 million using the same clarity-first approach he now teaches to business owners, SMEs and sales teams. Since moving into sales training, he has helped more than 300 businesses improve sales conversations, communicate value more clearly and increase conversions. The most common goals are improving discovery calls, communicating value more clearly, increasing conversion rates and helping prospects make confident buying decisions.
His sales training courses focus on clearer sales communication, stronger value conversations, consultative selling and helping clients make confident buying decisions without pressure or scripts.
Ian is also a paid keynote speaker, an FSB annual bootcamp speaker in Manchester and a Cambridge University speaker. Over the past 26+ years, he has worked across financial services, engineering, manufacturing, telecoms, cybersecurity, IT, SaaS, education and other B2B sectors.
Every idea taught in Ian's Sales training courses in Birmingham has been developed through real commercial sales experience, tested with clients and refined over decades, rather than taken from sales theory or generic training manuals.
“Yesterday I had the privilege of a Zoom meeting with Ian Genius. He clearly knows his stuff, based on experience and confidence that he can help.”
Julia Skan
Henley Research International Ltd • Solihull
“I recently took part in Ian's Ingenious Approach workshop and value for money doesn't even touch the surface. Within ten minutes, understanding my value had returned my investment in mindset alone. The whole process made me look at sales in a completely different light and gave me back my confidence.”
Jan Johnson
Infinite Recruitment Ltd • Swadlincote
“I attended one of Ian's webinars and thoroughly enjoyed it. I would highly recommend attending, even if you don't think you have sales issues. He talks about relevant problems and how to approach sales differently, with thought-provoking points and some light-hearted fun too.”
John Whitbread
Cognates • Measham
Businesses in and around Birmingham, Solihull and the surrounding Midlands choose Ian because his sales training helps people explain their value clearly, sell with greater confidence and improve results without pressure or outdated closing techniques. Clients consistently describe practical advice, a more natural approach to selling and changes they can use immediately.
“Ian's brilliance is as simple as he pretends to be: he helps people enjoy selling the work they enjoy doing. We worked together on my own pitch and closing process and it has been a real transformation.
Like most people, I always thought of selling as a little dodgy, but Ian's win-win approach has given me a way to help people simply by being genuine, honest and confident. I can't recommend Ian enough. He is one of the best investments you'll ever make in yourself.”
Ben Catley-Richardson
Sales Development & Startup Growth • Burton upon Trent
Ian is also recommended by Rachel Barkataki from Ledbury, who said the training helped her show the value she provides, Neil Emerson from Measham, who praised Ian's help with changing his sales mindset, and Fraser Nicoll from Cheltenham, who highlighted the power of simplifying a sales message, alongside 106 LinkedIn recommendations and 63 Google Reviews.
We've brought together 102 unique client reviews from business owners, advisers and sales professionals across the UK.
Many Birmingham businesses struggle to turn enough prospects into clients through their sales conversations.
Prospects in Birmingham say they'll think about it, then disappear for weeks, months or forever.
Birmingham clients choose the cheapest option because the value is not clear enough during the sales conversation.
You know your service is worth more, but still find yourself reducing the price to compete with cheaper Birmingham competitors.
Most Birmingham businesses have real value, but struggle to make that value clear during sales conversations with prospective clients, which is why Birmingham sales training can make such a difference.
Talking about your services, fees and recommendations can feel uncomfortable, especially when the prospect is comparing several Birmingham suppliers.
Prospects don't fully understand your sales pitch, presentations or sales conversations.
When prospects in Birmingham don't see the value clearly, they focus on price instead.
Confusion causes hesitation.
Hesitation becomes I'll think about it.
I'll think about it. becomes weeks or months of delay.
Delay often ends in ghosting.
The goal isn't to become a better salesperson.
The goal is to help clients make better buying decisions.
20-minute call. No pressure. Just see if it fits.
Prefer to write? Message Ian instead.
Practical Birmingham sales training tools you can use immediately to improve your sales conversations.
20-minute call. No pressure. Just see if it fits.
Prefer to write? Message Ian instead.
Most sales training Birmingham providers focus on selling techniques.
This sales training Birmingham programme focuses on helping prospects make better buying decisions.
Business owners
and solopreneurs
Coaches
Advisers
Consultants
Sales teams and managers
Sales training Birmingham is for business owners around Birmingham, sales teams and service based businesses who want better sales conversations without traditional, pushy selling techniques.
Whether you're based in Jewellery Quarter, Digbeth, Colmore Row, Edgbaston, Solihull, Sutton Coldfield or elsewhere in Birmingham, these sales training principles apply if you sell expertise, advice or a professional service.
I deliver sales training to Birmingham businesses use to improve sales conversations without pushy selling techniques.
That includes service based teams and professionals across areas such as Jewellery Quarter, Digbeth, Colmore Row, Edgbaston, Solihull and Sutton Coldfield.
Today, I help businesses in Birmingham close more deals, communicate value clearly and confidently charge more through better sales conversations.
In 1998, I graduated from Nottingham University with a Maths degree, no sales experience and absolutely no confidence in selling.
A Christmas temp job in a phone shop changed everything. Instead of learning sales techniques, I became obsessed with one question:
How do I make it easy for customers to buy?
That simple idea helped me become the UK's top phone seller in that chain and launched a sales career spanning 26 years.
Today, I help business owners across the UK close more deals, upsell with ease and confidently charge more through clearer communication and better buying decisions WITHOUT pushy selling techniques.
20-minute call. No pressure. Just see if it fits.
Prefer to write? Message Ian instead.
EXCELLENT
Based on 64 reviews
Posted on Google![]()
Elena16/08/2026Trustindex verifies that the original source of the review is Google.
I did Ian Genius’s Turbocharge Your Sales training, and what I can say is that the training is absolutely incredible. It’s very easy to understand and very easy to apply. It’s really fun, interactive, and straight to the point. He helps you nail your message in a way that cuts out all the noise and gets straight to what you should actually be saying to your potential clients. So if you don’t know how to present yourself, or you feel that the way you’re presenting yourself probably isn’t working but you don’t know how else to do it, then definitely speak to Ian Genius.Posted on Google![]()
Maritsa07/07/2026Trustindex verifies that the original source of the review is Google.
It's always a delight speaking with Ian as, invariably, he always leaves you with some excellent nuggets of wisdom. Having recently pivoted my business offering, I knew that I needed to speak to Ian, to refine my networking pitch. Within minutes I had something I was really chuffed with, all thanks to Ian.Posted on Google![]()
Martin Pemberton03/06/2026Trustindex verifies that the original source of the review is Google.
Sales is one of those things, it’s a tricky one isn’t it? businesses don't like talking about money, they don't like selling, they don't want to be pushy. After just one hour with Ian, everything changed. He explained how we could market ourselves by introducing VALUE to our clients. And the way he explained it was so simple, that it suddenly clicked in our minds and managed to get six new clients off the back of just one hour with Ian. Ian has given us clarity of our value. Thank you IanPosted on Google![]()
Andrew Laws23/02/2026Trustindex verifies that the original source of the review is Google.
I already knew Ian was talented because of the engaging content he publishes. However, it was only after spending time in a training session with him that I truly understood how valuable he is to my business. If you are struggling to achieve the sales figures you want – or if you find yourself being "ghosted" by prospects as soon as you have sent a quote – you need to speak to him. The value here goes beyond simple clarity. There is no "tricksy" sales nonsense involved. Instead, Ian provides logical, straightforward frameworks that are incredibly easy to follow. It is no exaggeration to say that the training I did with Ian revolutionised my approach. I have been in business and involved in sales for a long time, and I only wish I had met him when I first started. It would have saved me a great deal of heartache and frustration.Posted on Google![]()
Nigel Hartland30/01/2026Trustindex verifies that the original source of the review is Google.
“From first meeting Ian at a network event I knew he was someone that I would enjoy working with. His passion and knowledge of his subject is infectious. I’ve had numerous sessions with Ian regarding the topic of Sales and found Ian to be very empathetic on this issues of selling and how to approach an often difficult subject. The concept of explaining issues as a choice: 6 year old easy or really difficult is brilliantly effective and really helps demonstrate how important it is to make the “selling simple” Ian clearly has many real world experiences that he draws on anecdotally to explain his concepts. He uses humour appropriately to help deliver his sessions. His videos on LinkedIn whilst being humorous are very cleverly put together and really engaging in to the issues of selling - Ian clearly has a knack of making the concepts enjoyable I would wholeheartedly recommend Ian as someone to work with if you want to demystify the concept of sales and how you can improve your techniques for engaging with customers.” I'd like to add that Ian has continued to be a source of support with Sales and it cannot be over emphasised the importance of simplifying concepts for people and how effective that is when dealing with customers, something that Ian excels at.Posted on Google![]()
John Hall13/01/2026Trustindex verifies that the original source of the review is Google.
Ian’s review of our prospect meetings was immediate and transformative. He showed us exactly how to simplify our approach and cut the jargon, which directly led to a massive increase in effectiveness. Since implementing his advice, we've had a 100% success rate, signing every prospect seen. A highly valuable consultation.Posted on Google![]()
Najinder Devgun13/01/2026Trustindex verifies that the original source of the review is Google.
I have been using Ian as a Sales Coach for two months now. I have always been able to convert prospects who come via a warm referral, but I have struggled to convert cold prospects that come through marketing efforts. I started by booking one of his value hour sessions, and I then decided to book his twelve-week course. If you are a financial advisor (pensions, investments, mortgages, etc.), then Ian is definitely for you. Ian, as he loves to remind you, has a degree in mathematics (only joking Ian!). He understands number-based concepts extremely well, he also teaches you how to communicate numbers to people in a simple way. As he says, confused people don't buy. Ian also works very hard to understand the value of your particular service or product. The more you give Ian in terms of what you do, how you do it, and why you do it, the more he helps you. After 9 weeks, I am starting to see more conversions and better relationships. Also, my confidence has increased.Posted on Google![]()
Billy Mollison27/11/2025Trustindex verifies that the original source of the review is Google.
I have worked with Ian on many occasions, and attended his 1-2-1 and group training sessions, both of which I will continue to do as my business evolves. Ian has completely changed my approach to selling. His message is straightforward, no jargon, no complicated language. He has taught me the benefit of keeping things simple, and it has been beneficial to me in respect of the confidence to persuade people to buy what I offer rather than sell to them. I highly recommend Ian - he provides great advice, it's cost-effective, and it provides value no matter what size of business you represent.Posted on Google![]()
Clare Gibson24/11/2025Trustindex verifies that the original source of the review is Google.
Whether you hate selling or don’t, working with Ian is a game changer. I have learnt so many things I didn’t even know I needed, and I can confidently say you will too. More than IanGenius, he’s IanValuable. Chat with him, he’s got a wealth of resources and a uniquely effective approach to helping your business to better serve your clients.Posted on Google![]()
Alun Hurn15/10/2025Trustindex verifies that the original source of the review is Google.
I am near completion on Ian's Effective Sales Conversations course, in fact we should be finished however Ian felt that he needed to give me a few more sessions to ensure I'm comfortable. I'm not exaggerating when I say it’s transformed how I approach my pitch and my approach to new business development. Before the course, my pitch often felt like a price list with a bit of polish. Now, it's a clear, confident explanation of the value I bring, without the fluff or the hard sell. Ian's given me a simple, practical framework (bespoke to my business ) that’s helped me cut through the noise and speak directly to what matters to potential clients. This training didn’t just improve my pitch, it made it land. If you’re tired of being seen as “just another option” and want to stand out for the right reasons, I’d absolutely recommend working with Ian, he's a genius (excuse the pun). Thank you so much Ian 🙏
If you're looking to multiply your sales conversions while keeping your integrity intact, then Ian Genius is your man.
Andrew McEwan - The Savvy Marketing Guy
Sales training in Birmingham helps business owners and sales teams win more clients by communicating value more clearly, handling objections with confidence and turning more I'll think about it conversations into sales. Whether you're looking for sales training Birmingham for a small business, a growing company or an established sales team, training can be delivered at your premises or live online.
Many Birmingham-based businesses choose sales training in Birmingham because the way people buy has changed. Birmingham businesses are having more conversations over Zoom, Microsoft Teams and Google Meet, while face-to-face meetings remain just as important. Wherever those conversations happen, prospects need confidence before making important buying decisions. Sales training helps teams build trust, communicate value more clearly and improve conversion rates.
Sales training in Birmingham is suitable for business owners, consultants, advisers, manufacturers, technology companies, professional service firms, financial services businesses, account managers and sales teams who want better sales results. Whether you're speaking with prospects one to one, delivering presentations or handling complex sales conversations, communicating clearly can have a direct impact on client decisions and revenue.
Unlike many sales training Birmingham providers and sales training companies in Birmingham that focus heavily on scripts, rebuttals and closing techniques, this approach focuses on reducing confusion. When prospects fully understand what you do, why it matters and how it helps them, they become more confident in their decision. Better buying decisions often lead to faster decisions, fewer objections and fewer conversations ending with I'll think about it.
If you've been searching for sales training near me in Birmingham, training can be delivered at your offices or online. Whether you need a one-off workshop or ongoing support, this practical sales training course Birmingham businesses choose helps improve sales performance while keeping disruption to a minimum.
I regularly deliver sales training Birmingham for businesses across Colmore Row, the Jewellery Quarter, Digbeth, Brindleyplace, Edgbaston, Solihull and Birmingham City Centre, with easy access from the M6, M5 and M42. Training is also delivered for businesses close to the NEC, Birmingham Airport and around the Bullring, making it easy to provide on-site sales training wherever your team is based.
Whether you need corporate sales training in Birmingham for one person or an entire sales team, the goal is the same: clearer conversations, greater client confidence, higher conversion rates and more sales without relying on pressure or pushy techniques.
20-minute call. No pressure. Just see if it fits.
Prefer to write? Message Ian instead.
Looking for a flexible training option? Our Online Sales Training programme helps Birmingham business owners and corporate sales teams improve sales conversations, communicate value clearly and close more deals, without the time, cost and disruption of travel. I now also do sales training for engineers.
It doesn’t matter if you are a Children’s entertainer in London, LinkedIn Training in Birmingham, Computer Repairs in Coalville, podcast editing in Leeds , run baby and toddler classes or Leamington Martial Arts my sales coaching will help you close more sales without pushy selling techniques.
Ian also delivers sales training for businesses across the UK, including Manchester, Derby, Chesterfield and Leeds, helping businesses improve sales conversations, communicate value clearly and win more clients without pressure selling.
Thanks very much to Mike from Podcast Editing in Leeds for his input and help on my site.
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Tell me a little about your business, the sales challenges you’re facing and what you’d like to achieve. I’ll reply to you personally. (Normally within the hour)